Pringles just pulled off an epic marketing failure!

It is no mystery that Ramadan is the ninth month in the Islamic calendar. During the whole month, faithful observers of Islam fast from sunrise (Sahour) to sunset (Iftar). It is believed that during the fast, no food or drink is consumed, and thoughts must be kept pure. Followers of Islam also believe that fasting helps the Muslim learn patience, modesty, and spirituality. Meals are served before sunrise and after sunset, and eaten with family or with the local community.

So it doesn’t take a really intelligent person to understand that they don’t eat, or they don’t want to welcome any ideas of food. But Pringles won’t take that shit. See its new marketing campaign –

Go home, Pringles, you’re drunk.