Big companies like, Mc Donald’s never fail to bring that human touch with their campaigns and communications. During Superbowl, Mc Donalds had run the campaign, #PayItWithLove in which customers could pay by giving hug, etc. The #PayItWithLove campaign was furthered extended to offering the question, “What are your questions about our food?” to its customers. When Mc. Donald’s announced the campaign, all of the Mc. Donald’s went on asking wage related and some weird food related questions on Facebook. This funny video tells how Mc. Donald’s smartly responded to them.
This happened when Mc. Donald’s was running into losses as reported in Forbes and came into the spotlight for poor wages and work conditions.