Twitter starts testing a new shopping feature for brands

Social media platforms have been experimenting a lot when it comes to monetization as the traditional method of using advertising for generating revenue isn’t sufficient. Facebook-owned properties started offering shopping features on their platform and now Twitter is also joining the bandwagon.

Twitter Shopping - Shop Module

Twitter is experimenting with a new shopping feature and the company is allowing selected brands to place a “Shop Module” at the top of their profiles. The module links to the company’s products that the followers of the brand can purchase.

This is the first time the social media company is incorporating a shopping feature directly into the profile. Using this new feature, businesses can highlight a few products in a carousel in between the main profile info and their timeline.

Shedding more light on this development, Twitter says, “People talk about products on Twitter every day, so we’re excited about how this early exploration of the Shop Module can build a bridge between people talking about and discovering products on Twitter to actually purchasing them.”

As noted above, the feature is currently limited to only a few brands, which include GameStop and bag-maker Arden Cove, in the United States. A timeline for when the feature might expand to more brands has not been revealed yet.

The company has been focusing on a lot of businesses lately as a “shop” button for tweets was spotted earlier and Twitter has also introduced “business profiles.” Earlier this year, the platform had announced a paid subscription service that gives access to premium features and allows users to charge their followers for exclusive content.