Samsung silently launched its TV Plus streaming service on the web

Samsung recently released a web version of its free and ad-supported Smart TV Plus streaming service. It also added casting support for Chromecast devices.

Samsung TV Plus was previously limited to only Samsung TV and mobile devices, but in the second quarter, it has been released as a web service, as per the reports by Protocol on Friday. It’s an inquisitive new player in the streaming services market and launched with an apparently little exhibition, yet the rollout makes this service, which was earlier restricted to Samsung clients, now broadly accessible to pretty much anybody.

Samsung did not comment on its launch, however, a spokesperson confirmed the launch of the web version of the service to Protocol.

Samsung TV Plus has been around for quite a long time now — it’s been accessible on Samsung smart TVs since 2016 — yet the rollout to extra devices outside of the streaming environment, places it all the more straightforwardly in a contest with advertisement-supported streaming services like Peacock, the Roku Channel, or quite a few linear programming free services like Pluto TV or Plex.

Well, Samsung is not a company that goes on to release a product silently. Hence, it is still unclear why the company decided to soft launch the web version of its streaming service now. Evidently, Samsung is exploring ways to bring TV Plus to a larger audience. The choice is always incredible but you can’t beat the cost of free (especially on the off chance that you can tolerate sitting through advertisements), however, if Samsung’s desires are to rule the linear streaming space, it’s somewhat late to the party.