OnePlus, once known as the “flagship killer” brand has made its merger with OPPO official today. This did not come as a surprise as both the brands are subsidiaries of BBK Electronics. OnePlus and Oppo have been working closely for quite some time now. And to deliver more such premium offerings, OnePlus merged its hardware R&D efforts with Oppo earlier this year.
OnePlus co-founders Pete Lau and Carl Pei previously worked together at Oppo. Lau, who is CEO of OnePlus, took on a second role as Oppo’s chief product officer in May 2020. Lau, on the OnePlus forum, wrote, “Since then, we have integrated a number of our teams together with OPPO to better streamline our operations and capitalize on additional shared resources. After seeing a positive impact from those changes, we’ve decided to further integrate our organization with OPPO.”
What does this mean for the OnePlus users? Well, OnePlus says that it will still remain and operate independently. OnePlus will still have its own products and events, and it will keep engaging with customers directly. New products will launch under the OnePlus brand name and the community focus will remain the same, adds the Chinese giant.
This merger is intended to provide OnePlus with “more resources”. Lau adds, that this will give OnePlus a better and stronger opportunity and will help them to “create even better products”. And it also means faster and more stable software updates in the future, states Lau in the forum post.
It will be interesting to see whether the company switches from OxygenOS to ColorOS in the global market. OnePlus delivered its first smartwatch, the OnePlus Watch, which had terrible reviews, and OnePlus guaranteed various updates to improve the device. Having more assets and workforce in the RnD Department will probably help them to carry out those updates quicker. Until then you can read about how Realme is stealing the flagship killer title from OnPlus