This life saving bindi is changing the lives of thousands of Indian women and how!

Indian women have been wearing bindi, a small dot on their foreheads for years. It signifies our Indian culture, and marriage, and enhances an Indian women’ beauty.



This beautiful, bold and gorgeous dot is now a life saving dot! The Grey Group and the Neelvasant Medical Foundation and Research Centre, have together innovated a life saving bindis.


Up to 350 million people are at risk for iodine deficiency, in India. The deficiency leads to brain damage, cognitive birth defects or stillbirth. As in rural India, iodized salt that fights the iodine deficiency is not readily available, and not everyone can afford supplements, Grey for Good, the philanthropic arm of Grey Group innovated the Life Saving Dot or Jeevan Bindi.

the life svaing dot process

The back of each Life Saving Dotis coated in iodine, which makes it into a small iodine patch.

life saving dot


One Jeevan Bindi delivers up to 150 micrograms of iodine through the skin in 8 hours. Jeevan Bindi is easily affordable. A pack of 30 dots for 30 days costs 10 rupees, only.

pack of jeevan bindi

You can learn more about this powerful Life Saving Dot here. Vide courtsey greygroupasiapacific.